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PTPA Helps Empower Players By Providing Deeper Data & Insights Into Their Social Media

The PTPA has launched a social media report request portal to allow professional tennis players and their teams to request personalized reports on players’:

  • Social media accounts, including overall performance and data trends;
  • Content, including top performing content and earned media valuations of content;
  • And audiences, including audience demographics and category & brand affinities. 

By arming players with more in-depth data on their social media presence, the PTPA is committed to further empowering players looking to maximize their brand building and monetize their digital presence. 

To request a report, players should complete this request form. Requests are handled on a first come, first served basis. Players will receive their personal report from a PTPA team member within 2-3 weeks of submitting a request. 
Reports will be created in collaboration with digital intelligence platform Zoomph. The PTPA and Zoomph announced their strategic partnership in April 2023 with the objective of helping players better measure and value their digital brands. Since joining forces, the PTPA and Zoomph have also released a report examining the top professional tennis players ranked by social media value and a case study analyzing four of tennis’ top social media creators.