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Player Social Marketability Index: PTPA x Zoomph Report

As part of the PTPA’s strategic partnership with digital intelligence platform Zoomph, the organizations are collaborating on a series of reports analyzing the impact and value of players’ social media presence. The third report in this series, now available below, focuses on players’ social marketability potential in various brand categories such as fashion & beauty, travel, and music. Zoomph analyzed players’ 2023 social media presence to generate a “marketability score” based on social media activity, audience reach, audience engagement, and audience affinity for select brand categories. 

Here’s a sneak peek at the results. Scroll down to unlock the full report and find out which men’s and women’s players ranked the highest for marketability potential in each brand category. 

Travel Marketability Index: Top 5 Women’s & Men’s Players

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    The PTPA and Zoomph collaborated on two reports in 2023, including a ranking of the top 25 men’s and women’s players based on owned social media value, and a case study examining four players who have excelled as social media creators