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April Updates From the PTPA

Did you miss the PTPA’s April email digest? Be sure to subscribe to our email list below to stay up to date with the latest news. 

Take a look back at the PTPA’s first quarter efforts.

PTPA Teams With Zoomph

The PTPA’s new strategic partnership with Zoomph aims to unlock new revenue streams and empower women’s and men’s professional tennis players through enhanced digital branding insights.
As part of the partnership announcement, the PTPA and Zoomph released their first joint report examining the top 25 most valuable men’s and women’s players on social media.

Read more on the PTPA x Zoomph partnership: 

  • SBJ: PTPA, Zoomph to measure players’ digital presence
  • Sportskeeda: Rafael Nadal tops social media value charts on men’s tour, followed by Novak Djokovic and Carlos Alcaraz
  • Tennis Forum: Beyond Marketability: Iga Świątek among TIME’s 100 Most Influential People of 2023, WTA’s #2 in cumulative social (media) value for 2022
  • Sports Leo: Top 5 ATP players with highest social media value

Q&A With Wajid Mir

How Increased Player Support will Drive Tennis Forward
Q&A with Wajid Mir, SVP of Player Engagement

Mental Health Awareness Month

As indicated in our Official Principles, the PTPA is committed to safeguarding pro tennis players’ welfare, which includes advocating for players to have consistent access to world-class mental health resources. In honor of Mental Health Awareness Month, read what some of our PTPA members have had to say about the importance of mental and emotional health.