Incredible on-court performances weren’t the only thing heating up the California desert this March. Before play started at the 2024 BNP Paribas Open, the PTPA teamed up with world-renowned photographer Radka Leitmeritz to offer a unique photoshoot opportunity, supporting players with their personal brand development.
Players Strike a Pose
Prior to the on-court action starting, the PTPA and Radka orchestrated a photoshoot highlighting players’ off-court personalities and style. WTA players Alizé Cornet, Caroline Dolehide, Ingrid Neel, Peyton Stearns, and Viktoriya Tomova took part in the opportunity and were treated to an exclusive hair, makeup, styling and photoshoot experience from Radka and team.
Not only were the players made to feel and look their best, but they were able to show off their personalities and personal style throughout the experience. After the photoshoot, players were armed with a full folder of professional-quality photos and invited to use the photos as desired in support of continuing to grow their brands. The opportunity aligned with the PTPA’s mission to support and empower players on and off the court, which includes ensuring players have tools and resources to support their own brand development and marketability power.
Meet Radka Leitmeritz
The experience was made all the more special thanks to the star power of Radka Leitmeritz. A highly-acclaimed photographer with a special passion for tennis, Radka’s work has been featured in the world’s most prominent magazines, including Vogue, Elle, and Bazaar. She has worked with some of the biggest icons in sports and entertainment, including The Last of Us and Game of Thrones star Pedro Pascal, soccer idol and fashion icon David Beckham, Grammy award-winning artist SZA, and legendary actress Nicole Kidman.
Recently, Radka has fused her craft with her love of tennis. Her project “Court Supremes” features the world’s best female players and showcases their beauty and achievements on and off the court. Legendary trailblazers like Serena Williams and Maria Sharapova, as well as current stars including Aryna Sabalenka, Coco Gauff, Barbora Krejcikova, and Petra Kvitova, have taken part in this exciting collection aimed at empowering and celebrating the women of tennis. Visit @courtsupremes on Instagram to learn more.